Discovery “Daze”…franchise information overload , but priceless.
So what is a Discovery Day?
If you are considering investing in a franchise, there is one event that will help you tremendously in making that final decision. Attend a “Discovery Day”. Almost all franchisors provide a Discovery Day to those candidates who have made it over all previous hurdles in the franchise acquiring process. This is the day you, as the franchisee candidate, travel to their corporate office and gain first-hand knowledge about the franchise you are considering.
You will hear their story of how they got to where they are today. You will learn about their processes, and how following them will make you successful. You may even partake in a day-in-the-life event that will give you that hands-on experience. You will go prepared with all your questions and with other candidates attending, you will benefit from their questions as well. It may be a very full and long day and seem like a crash course, but its crucial to your decision making process. But what is most important about this day, is being face-to-face with the franchisor and their team, shaking hands with them and hearing stories from current franchisees.
If the day is well planned out, organized and there is clear attention to detail, this is most-likely a good indication of how the franchisor conducts business on a day to day basis, and how you will be supported as a franchisee. Besides the wealth of information, the impressions, and the mood, the tone of the entire day will give you the insight needed to make that final move. So don’t skip this very important part of the process. Nothing can replace the direct dialogue and exchange of personal narratives during a Discovery Day.