- BizOp or Franchise: Franchise
- Name: Planet Beach
- Category: Personal Care Services
- Subcategory: Spa Services
- Cash Investment: $60,000USD
- Net Worth Requirement: $250,000
- Home-based: No
- Passive investment allowed: Yes
- Financial Assistance: 3rd Party
- Veteran discount: Yes
Overall Rating 92 out of 100
Planet Beach is a fully automated spa, providing an array of personal care services to the consumer. They deliver health, beauty, and wellness services through automated technology. Planet Beach gives their customers access to unlimited, self-automated spa services in a private room without the need of an attendant. They provide convenience for those with busy schedules. Some services offered are, massage, facials, tanning, infared sauna, teeth whitening and hot box detox. Let’s take a closer look…keeping in mind that the array of services can vary per location:
Massage: Let yourself go in a massage chair that is designed to enhance natural healing and wellness through the power of shiatsu massage. Depending on the type of chair, there are point locators for neck, shoulder, arms calves and feet giving you a full-body experience. If you’ve never had a massage like this, you are in for a treat, besides, it reduces stress and fatigue, can relieve pain, promote better sleep, increase circulation and improve energy and alertness. Another massage chair is a Yu•Me Massage, also offering shiatsu benefits, and a hydromassage option that is heated and also provides relaxation and rejuvenation.
Facial: Their luminous facial uses light therapy combined with topical skincare products and dietary supplements to help you look younger, healthier, and more refreshed without the pain or recovery time of more evasive procedures. It can reduce the appearance of fine lines, wrinkles, and dark circles, improve appearance of skin elasticity, create even appearance of skin tone and texture, minimize the appearance of pores and can lighten the appearance of sun and age spots.
Oxygen Therapy: This can bring new life to the most weary or up-tight. By breathing clean, fresh oxygen-enriched air, you can replenish and renew your spirit for maximum stress relief and/or energy. It can enhance concentration, increase energy and performance, even promote positive behavior.
Teeth Whitening: Members can brighten their smiles with this premium grade LED whitening light. This process can removes discoloration and stains from teeth.
Red Light Therapy: Infrared light, which possesses strong wavelengths that penetrate deeply into the skin, is a way to reduce the appearance of fine lines and wrinkles, promote healing, eliminate sun damage, and improve overall appearance.
Hot Box Detox: This is the latest offering at Planet Fitness, with patent pending, that flushes toxins from your body and burns calories in the process. As infrared heat penetrates your body causing serious sweat, there are also isometric postures that squeeze toxins from your internal organs, and the combination provides an incredible calorie burn!
Spray-Tanning: An automatic and private spray booth administers a simulated handheld airbrush session. This service provides voice commands to guide clients through the process and works across a wide spectrum of skin tones, providing a customized shade for each client.
Products: Planet Beach offers a decent selection of quality products for skin care, nutrition and tanning. From skin cleansers and moisturizers to vitamins and exfoliators, they have you covered for optimal health and wellness.
WHAT IS THE PLANET BEACH BUSINESS MODEL?
This is a membership-driven business model with virtually NO current competition. Consumers may pay a monthly membership fee and have unlimited access to all services, but individual visits and various promotions through-out the year are also offered to consumers. Because of the automated nature of this operation, very few labor costs are necessary. Besides the membership revenue, privately labeled and nationally branded skincare, wellness, and nutrition products are sold, adding another revenue stream. Although hours may vary by location, their typical hours of operation are: Mon-Thurs: 8:00am-10:00pm; Fri: 8:00am-7:00pm; Sat: 10:00am-5:00pm; Sun: 12:00pm-5:00pm. Only 3 to 5 employees are needed for operation.
Planet Beach has signed an agreement with one of the world leaders in the health club industry, LA Fitness, whereas, real estate is shared within an LA Fitness location. This creates an extraordinary opportunity for franchisees, by providing the extra foot traffic of those individuals who already focus on health and beauty. This model provides for optimum synergy in the health, fitness and beauty business.
Planet Beach also has an ecommerce website in which consumers can purchase product. When those purchases are in a close proximity to a Plant Beach location, that franchisee will receive a portion of those sales.
Planet Beach is now offered in 9 countries: US, Canada, Netherlands, Australia, Poland, Brazil, Saudi Arabia, Panama and Egypt.
WHAT DOES PLANET BEACH OFFER THE BUSINESS OWNER?
Financial Assistance: Referral to Third Party Lenders
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-Operative Advertising: Yes
Training: Franchisee School, Online Training, On-Site Training, Assigned Spa Performance Consultant
Proprietary Software for spa operation.
WHO IS PLANET BEACH LOOKING FOR?
The ideal candidate for a Planet Beach franchisee, is someone with management experience and an aptitude for sales. They should be passionate about the beauty and wellness industry and want to work with people and help them look and feel their best. They should have a credit score of 680 or higher and have the required cash and net worth.
A minimum of $45,000 in cash/liquid assets + Net worth of $250,000 or higher + FICO of 680 or higher
Franchise fee is $39,950. Royalties paid are 6% and 2% for brand development. Total investment is $177,162 to $351,096 and they are SBA approved.
HOW MUCH CAN I MAKE AS A PLANET BEACH FRANCHISE OWNER?
Many Franchisors do not disclose earnings potential because too many factors are involved determining how successful a franchise can be. Elements such as location, skillset of the franchisee, economic climate etc., all play a part in the success or failure of a franchise. This information is reserved for those individuals who are seriously considering a Planet Beach franchise and who fit the profile of who they are looking for to be awarded a franchise.
MY OWN OPINION
This is a great model for someone wanting to manage a team of professionals who work with members to bring them beauty and wellness services at their convenience. This can be a passive ownership option with a hired operator. With low labor costs and a membership revenue stream, this can be a lucrative business with minimum involvement. If you can have the advantage of opening a location inside an LA Fitness, I see that as an extremely beneficial option, as the partnership can be a win-win for both businesses.
Click HERE for my personal review of my first visit to a Planet Beach as a customer.