- BizOp or Franchise: BizOp
- Name: SIGNworld
- Category: Business Services
- Subcategory: Light Manufacturing
- Cash Investment: $50,000USD
- Net Worth Requirement: $350,000 USD
- Home-based: No
- Passive investment allowed: No
- Financial Assistance: No
- Veteran discount: No
Overall Rating (98 out of 100)
WHAT IS THE PRODUCT OR SERVICE THEY OFFER THE CONSUMER?
SIGNworld provides commercial custom signage and graphics to hundreds of industries and businesses. From the on/off switch on a lawn mower, to a Coca Cola sign on the side of a stadium, to a vehicle wrapped with a retailers logo, they can do it all.
WHAT IS THEIR BUSINESS MODEL?
Because this is a business opportunity and not a franchise, the business owner can put their own name on the business. This way you can differentiate yourself from other SIGNworld business owners. There are also less rules to follow than with a franchise, for example, you can decide to specialize in a particular type of sign if you desire, or go after a certain type of customer.
Since you are servicing commercial business, your location can be located in an industrial-type park where leases are typically less expensive.
Some other points to consider:
- Protected territories
- Clean business / no chemicals
- Build Equity
- Monday – Friday, 9-5 – No nights, weekends or holidays
- Community involvement
- Start with one employee – Graphics Design Sign-maker, journeyman
- Work with ongoing large customers with a repetitive need
WHAT DO THEY OFFER THE BUSINESS OWNER?
The business owner receives extensive training, assistance with marketing and access to all other SIGNworld business owners for help with all areas of the enterprise. A website is designed with their own name and is optimized for maximum traffic. There are weekly training calls, and coaching is on-going. SIGNworld has a very strong support system in place for their business owners.
WHO ARE THEY LOOKING FOR?
- Ideal for people-oriented individuals
- Many existing owners came from mid-to-upper management roles
- Process-oriented people, project managers
- Franchise Fee: -0-
- Royalties: -0-
- Cash requirement: $50,000
- Total Investment: $185,000 – $195,000
- (includes startup equipment and working capital)
- Net worth requirement: $350,000
- SBA Approved: Yes
- Financial Assistance Available: Yes
MY OWN OPINION
Not only are signs everywhere, but they are changed very frequently, so this is a constant and continual business. Look around you and really see the signs that surround you….they can be so small, or even hidden, you never even see them. For example, one SIGNworld owner has a contract with several auto shops to make new VIN number signs/tags for cars that receive new engines. It’s required by law that an auto body have the same VIN# as it’s engine.
Every job is different and unique so you can never get bored with this business. Signs can be used to draw the customer’s eye, to inform, to amuse, to instruct or guide. They can come in all shapes and sizes and be made of different types of materials.They can be made to last for years, or be temporary. At Vanderbilt University in Tennessee, a SIGNworld owner manufactured a temporary sign that looked like a wall, to hide the construction of an actual new wall!! Crazy!
Your core group of 30 customers or less will generate up to 80% of your annual income. It is the constant repeat business that will keep you going for years. And when you are ready to retire, this is a business that will bring you a great return.
Last, but not least, paying no franchise fee and no royalties is a HUGE plus. The royalties that you’ll save over the life of your business will be staggering. I won’t say that for every non-franchise that doesn’t charge a franchise fee or royalties, but I know SIGNworld to be a tremendous supporter of their business owners and they live up to their name. They have very strong validation when a candidate is researching this brand.